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Julián Quijano (Creative Director, Beautiful Glitch)
Date: Monday, March 15
Time: 10:05am - 10:35am
Track: Design, Business and Marketing
Format: Discussion Session
Vault Recording: TBD
Audience Level: All
Monster Prom was the first game from a small studio in Barcelona founded by someone who didn't even come from the videogame industry. It didn't have many resources, nor it was backed by people with decades of experience, and it didn't revolutionize the genre. And yet, it met success not only in the form of sales, but also by igniting a big, loyal, and wonderful fandom. This session will try to explore how this came to be.
Attendees will gain a deeper understanding of how fan consumption works. Major takeaways revolve around how to conduct creative direction (and other tasks under the creative wing) in a manner that can produce a stronger engagement with the potential audience.
To sum it up: how to build a game in such a way that ignites a fandom.
Any professional who plays a part in the many creative fronts of a videogame. There are no prerequisites, and virtually anyone could benefit from igniting thought and discussion about how the universe their company is creating can resonate with an audience on a deep level.