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Mary Kim (Head of Growth, Game Hive)
Phil Suh (Senior Director Ad Monetization and Product, Zynga)
Amit Bhojwani (Regional Lead, Americas Publisher Sales)
Date: Wednesday, March 17
Time: 11:50am - 12:20pm
Track: Business and Marketing
Format: Partner Session
Vault Recording: TBD
Audience Level: All
In recent years, an increasing number of publishers have come to realize the shortcomings of the waterfall method and have embraced app bidding instead. In a recent report by Facebook Audience Network, The New Era in Ad Monetization: How App Bidding is Transforming Businesses, publishers have experienced up to a 27% increase in average revenue per daily active user (ARPDAU) and reduced time spent on ad operations by up to 50% by moving from waterfalls to bidding.
Simply put, the automation provided by bidding frees up valuable time publishers will need to focus on industry challenges in 2021.
This session will outline:
Business decision makers, Ad Monetization Managers