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Making Marketing Mistakes

Victoria Tran  (Community Director, Innersloth)

Date: Wednesday, March 17

Time: 10:05 am - 10:35 am

Track: Business and Marketing

Format: Discussion Session

Vault Recording: TBD

Audience Level: All

This fresh GDC talk will feature real-time interaction with the speaker through online chat messaging during its scheduled broadcast.
There are so many successful indie game marketing stories. We're all used to hearing about the hits and try to mimic their success... but what about the campaigns that flopped? What about all the things we pretend didn't happen? In this talk full of desolate contests, misspelled tweets, and forgetfulness, we'll will explore how: 1) mistakes will/should happen 2) there is a way to "correctly" fail and 3) the best lessons come from failure. Let's go past the embarrassment, learn how to bounce back, and celebrate failing!


Attendees will learn about how normal mistakes are in the industry no matter what skill level they're at, and that it's not only possible to bounce back from these things, but be better from them.

Intended Audience

No prerequisite knowledge is necessary.