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Unlock New Audiences with Motivation-Led Creative (Presented by Facebook)

Leon Lin  (Creative Strategist , Facebook)

Date: Wednesday, March 17

Time: 10:40 am - 11:10 am

Track: Business and Marketing

Format: Partner Session

Vault Recording: TBD

Audience Level: All

The key to continued growth is powerful user acquisition and audience expansion.

But how? The answer: Tap into gamer motivation.

Learn how Facebook Gaming found a way to use advertising creative to convert new audiences in 100% of ad tests analyzed.

The approach will help you:

1) Find new converters - And expand your player pool

2) Drive higher user value

3) Unlock high-value gamers incredibly efficiently

4) Increase ad quality scores

Takeaway

Learn why growing gaming audiences present big creative opportunities, how to use creativity to unlock these new audiences, how to build motivation-led creatives to unlock these new audiences, and how to measure and iterate towards efficiency.

Intended Audience

Marketers from publishers, developers and agencies of all sizes who are keen to understand how creative excellence can increase campaign effectiveness.