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Mike Verdu is VP of Content at Facebook Reality Labs where he leads the teams building our VR gaming and developer ecosystem. Mike has led teams creating interactive entertainment experiences for over 25 years. He has been a game designer, producer, senior executive, and serial entrepreneur. Most recently, Mike was SVP of Mobile for Electronic Arts, responsible for the studios that operated SimCity BuildIt, Plants vs. Zombies 2, Real Racing 3, The Sims FreePlay, TheSimpsons: Tapped Out, Star Wars: Galaxy of Heroes, and other mobile game services. Before that, he was President of studios at Kabam (joining that company through the acquisition of his mobile game start-up TapZen). He also served as President of Studios and Chief Creative Officer for Zynga between 2009 and 2012. As a creative leader, Mike contributed to games on multiple platforms (PC, console, Facebook, and mobile) that have garnered tens of millions of online players, sold over 20 million units at retail, and generated over $1.5B in revenue.